Fluid Inside / Branding
Dynamic Dynosaur – Creative Director: Dino Manuel. Art Director: Michael Cena. Art Director: Mike Jorg. Designer: Stephen Paff. Designer: Ralph Rodriguez. Project Manager: Joy Bale. Fluid Inside head of product communication: Mike Chiasson. Fox Racing: President: Jeff Taylor. Creative Director: Deven Stephens. Director of Operations: Melissa Smith.
In a collaborative effort with Fluid Inside, Fox Racing, and Dynamic Dynosaur, I led the design team in interpreting the science behind the technology to translate into a brandmark/identity with application pertaining to its intended use in mind. Through several rounds of research, design, and system building, we landed on a look and feel that represents the brand.