Roundpoint Mortgage / Branding & Identity
Dynamic Dynosaur –Creative Director: Dino Manuel. Art Director: Michael Cena. Senior Designer: Ralph Rodriguez. Animator: Richard Go. Project Manager: Joy Bale.
Roundpoint: VP of Marketing - Roman Vega. VP Third Party Oversight - Jeff Martin .
Project – To rebrand one of the nation's largest, fully integrated, non-bank mortgage servicing companies with an updated logo and cohesive design system. Team Dyno re-positioned the brand’s identity and establish a brand style guide for to use across all locations in the United States. Our work extended from conceptualizing a new mark to designing a custom typeface, and introducing a new color scheme to update their look.