Mitchell & Ness Nostalgia Co. / Book Design
Team Dyno – Creative Director: Dino Manuel. Art Director: Michael Cena. Strategy: Michael Regan. Designers: Stephen Paff, Brian Duenas, Hannah Smith. Project Manager: Joy Bale
Mitchell & Ness – CEO: Kevin Wulff. Director, Business Development & Corporate Strategy: Erica Pratt. Director, Authentics and Archives: Lynn Bloom. Sr. Manager, Team Sales: Joanne C. Graham. Archival Research: Henry West. Retail Operations/Marketing Manager: Zaid Hamid. Asia Pacific Director: Brian Robbins. Director, Direct to Consumer, Global & Accessories: Ami Veeravalli.
I was tasked with leading the Dynamic Dynosaur design team in gathering, organizing, researching and formulating the brand story of Mitchell & Ness Nostalgia Co. My role was to communicate with the client for all parties to better understand the vision and the story to be told. I was also tasked with supervising the team in the design/ layout process, along with the creation of custom art for the book. I also personally designed the chapter spreads, custom illustrations, layout design throughout the book, and production coordination with the print house.
This elaborate hardcover brand book includes 200 pages spanning M&N’s vast history of fabrication + historical moments from the NBA, NFL, MLB, NHL, that defined the jerseys that sports fans commemorate to this day. This book also highlights the resurgence of the brand with today’s sport fans, collectors, and fashion enthusiasts, as well as M&N’s amazing collaboration projects: from Supreme, to Patta, to Reigning Champ.