Nike Retail / Communication Directive
Creative Direction: Dino Manuel. Designer: Mike Cena. Designer: Sean Ngo. Designer: Brian Duenas. Photographer: Dominic Cooley. Project Coordinator: Shannon Mita.
Nike: Global Brand Design Creative Director: Aaron Belchere. VP, Global Brand Design: David Creech. Project Manager: Stephanie Morad. Project Manager: Liz Christensen.
Dynamic Dynosaur was recruited to work with the Nike Global Brand design team to deliver solutions based around signage, communication, and a new type system with the intention of both guiding and inspiring consumers around the space. Nike's Santa Monica Flagship Store served as a test, that would ultimately affect all retail stores and how they communicate to their audience. We aided in the development of message design, arrangement of signage, and utilization of type weights and sizes. We explored the hierarchy of information that lives with all products and categories within nike retail, and designed accordingly to motivate and educate the consumer during the retail experience.