Vans / Marketing Production
Vans Retail, Wholesale, Print and Digital, Activation, and Catalogs. 2019-2022.
Dynamic Dynosaur – Creative Director: Dino Manuel. Art Director: Michael Cena. Senior Designers: Ralph Rodriguez. Danny Romansky. Designers: Sofia Rodriguez, Jacquelyn Campaña, Sean Bennatou.
Vans – Senior Project Manager: Scott Webber. Senior Manager, Creative Services Project Management: Ria Jones. Project Managers: Bianca Hoover, Jason Ferber, Chase Weikal, Yen Tran.
As a key partner to the Vans marketing team, Dynamic Dynosaur played a pivotal role in ensuring brand guidelines are met and upheld across all marketing deliverables. For different portions of our working relationship with Vans, my task responsibilities ranged from Graphic Designer, Art Director, Quality Control, and for transitionary purposes, Interim Project Manager. My responsibilities as the Art Director included, ensuring all key art/build guides are interpreted correctly to be applied across all mediums, managing design staff to keep workflow and efficiency throughout process, internal quality control to prep for client handoff, communicate with Vans to adjust and change art in a timely manner, uphold production file standards, and control calendar / time management between Vans and Dynamic Dynosaur teams.
*Disclaimer: All original campaign art supplied by Vans. All images shown below are examples of production / layout work completed by myself and the Dynamic Dynosaur production designers. Tasks involve but not limited to: resizing, recomposition, art and element manipulation, and creation of additional elements.